Udonis has been recognized as a top programmatic media buying agency by top agency research & review firms.
Programmatic media buying is the automated process of buying and selling ad inventory through an exchange, connecting advertisers to publishers. It uses real-time bidding for inventory across mobile, display and social channels, leaving humans more time for optimization and improvement of ads.
Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople. Programmatic ad buying instead uses machines and algorithms to purchase display space, thus simplifying the whole process. Programmatic advertising buying collects and analyzes aggregated data on the basis of all personally identifiable information about your customers and it for data-driven attribution. That way, ads are served to the audience that is more likely to convert.
Programmatic media buying gives you potential access to a huge number of users. The number of people you can reach across a number of different platforms and devices is vastly bigger.
With programmatic ad buying, it is easier to segment your audience into marketing lists, making it easier to target the right audience, in the right context, and at the right time. Most often used targeting options used to narrow down your audience:
Programmatic media buying enables you to assess the effectiveness of a campaign immediately. If you need to make a quick adjustment, it can be done in real-time, based on real-time information.
Programmatic media buying allows you to reach a larger audience across multiple websites and touchpoints in a short time.
Programmatic buying works by using automated technology, which improves the efficiency and performance of your campaign. That way, you’re gathering and analyzing the data more efficiently, and learn from your insights to improve the performance of the campaign.
With programmatic ad buying, you’ll waste no time on launching a campaign. With programmatic media buying, audiences and advertisers can connect across any device, at any time, and in any place, in a fraction of a second.