Breeo Industries is an American company that set out to revive the campfire culture in North America. Over the last decade, gas logs and other alternatives have gained in popularity due to their convenience. Breeo caught the trend and took the original idea of a smokeless fire pit and applied it to multiple styles of fire pits. Breeo’s fire pits introduce significantly higher wood burning efficiency and less smoke for a much more pleasant camping experience, or in other words - all Breeo’s products will make you rethink the concept of fire. Not to mention that all Breeo’s products are 100% handcrafted in the USA.
When we first got in touch with Breeo, they had just started advertising online - their Facebook page counting less than 400 likes. At this early stage, the challenge was to raise awareness, get people introduced to Breeo’s line of products and start driving sales. What good is a first class product if nobody knows about it?
The first step was to run a research aimed to discover which audience will resonate with the Breeo’s offering. Research, and then the initial testing showed that the audience we were after loved camping, outdoor cooking & showed interest in backyard activities. To get the right message to out & motivate potential customers to buy, we had to showcase why is the Breeo’s secondary-combustion technology superior to alternative solutions. The most efficient ad format to do this was the video. Cold traffic & awareness campaigns were followed-up by a retargeting sequence which showcased the products in different situations, as well as the process of assembly, implementation and use cases, which were oriented on family & friends gatherings.