Facebook ad targeting.

Demographics

Location

Physical Location

Region
Country
City
Zip/Postal Code
Address
Market Area
Dropped Pin

Relation to Location

Everyone in this location
People who live in this location
People recently in this location
People traveling in this location

Languages

Arabic
Chinese
Czech
Danish
Dutch
English
Finnish
French
German
Polish
Hebrew
Hindi
Hungarian
Indonesian
Italian
Japanese
Korean
Norwegian
Portuguese
Romanian
Russian
Spanish
Swedish
Thai
Turkish
Vietnamese

Education

Education level

In High School
Some High School
High School Grad
Professional Degree
Some College

Field of Study

Undergrad years

Master's Degree
Doctorate Degree
Unspecified

Schools

Finance

Net Income [$30000 - $500000+]
Net Worth[$1-$2000000+]
Liquid Assets[$1 - $3000000+]

Ethnic affinity

African American
Asian American
Hispanic (US-All)
Hispanic (US-Bilingual)

Home

Homeownership

First time Homebuyer
Renters

Household Composition:

Family-based Households
Housemate-based households
New parents
Veterans in home
Working women
Young & hip
Young adults in home

Home Type

Apartment
Condo
Home Value [$50k-$2m+]
MultiFamily Size
Property Size [.01-40+Acres]
Single
SQ Footage [1000-3499+ sq.ft.]
Year Home Built [1900-2011+]

Parents

Expectant Parents
New Parents
Parents with Preschoolers
Parents with Preschool Kids
Parents with Early School Kids
Parents with Teenagers
Parents with Preteens
Parents with Adult Children
Parents (All)

Politics [U.S.]

Us Politics (Very Conservative)
Us Politics (Conservative)
Us Politics (Moderate)
Us Politics (Liberal)
Us Politics (Very Liberal)
Self reported
Likely to engage in politics (Conservative)
Likely to engage in politics (Liberal)
Donate to conservative causes political causes
Donate to liberal political causes

Life events

Anniversary within 30 Days
Away from Family
Away from Hometown
Long-Distance Relationship
New Job
New Relationship
Newly Engaged
Newlywed
[3 months, 6 months, 1 year]
Recently Moved
Upcoming Birthday

Age

Select between age 13 and 65+

Work

Office Type

Home Office
Small Business
Small Office

Industries

Administrative
Architecture & Engineering
Arts, Entertainment, Sports & Media
Business & Financial Operations
Cleaning & Maintenance
Community & Social Services
Computer & Mathematics
Construction & Extraction
Education & Library
Farming, Fishing & Forestry
Food Preparation & Services
Government Employees
Healthcare & Medical

Employers

Job Title



IT & Technical
Installation & Repair
Legal
Life, Physical & Social Science
Management
Military
Nurses
Personal Care
Production
Protective Service
Retail
Sales
Temporary & Seasonal
Transportation & Moving
Veterans

Relationship

Interested in

Men
Woman
Men & Woman
Unspecified

Relationship Status

Single
In a Relationship
Married
Engaged
Civil Union
Complicated
Open Relationship
Domestic Partnership
Separated
Divorced
Widowed
Unspecified

Generation

Baby Boomers
Millennials
Generation X

Friends of friends

Friends of Newly Engaged
Friends of Newlywed
Friends of Recently Moved
Friends of Upcoming Birthday

Connections

Fan page

People who like your page
Friends of people who like your page
Exclude people who like your page
Advanced combinations including Apps & Events

App

People who used your app
Friends of people who used your app
Exclude people who used your app
Advanced combinations including Fan Pages & Events

Event

People who are going to your event
Friends of people who are going to your event
Exclude people who are going to your event
Advanced combinations including Fan Pages & Apps

Interests

Hobbies & activities

Arts & Music

Acting
Crafts
Dance
Drawing
Drums
Fine Art
Guitar
Painting
Performing Arts
Photography
Sculpture
Singing
Writing

Pets

Birds
Cats
Dogs
Fish
Horses
Pet Food
Reptiles
Rabbits

Politcs & Social Isusues

Charity & Causes
Community Issues
Environmentalism
Law
Military
Politcs
Religion
Sustainability
Veterans
Volunteering

Current Events

Do it yourself (DIY)

Do it yourself
Furniture
Gardening
Home Appliance
Home Improvement

Travel

Adventure Travel
Air Travel
Beaches
Car Rentals
Cruises
Ecotourism
Hotel
Lakes
Mountains
Nature
Theme Parks
Tourism
Vacations

Vehicles

Automobiles
Boats
Electric Vehicle
Hybrids
Minivan
Motorcycles
RVs
SUVs
Scooters
Trucks

Sports & outdoors

Sports

American Football
Association Football (Soccer)
Auto Racing
Baseball
Basketball
College Football
Golf
Marathon
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball

Sports

American Football
Association Football (Soccer)
Auto Racing
Baseball
Basketball
College Football
Golf
Marathon
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball

Outdoor Recreation

Boating
Camping
Fishing
Hiking
Horseback Riding
Hunting
Mountain Biking
Surfing

Fitness & wellness

Bodybuilding
Dieting
Gyms
Meditation
Nutrition
Physical Exercise
Physical Fitness
Running
Weight Training
Yoga
Zumba

Entertainment

Games

Action Games
Board Games
Browser Games
Card Games
Casino Games
First-person Shooter Games
Gambling
Massively Multiplayer Online Games
Online Games
Puzzla Video Games
Racing Games
Role-playing Games
Shooter Games
Simulation Games
Sports Games
Strategy Games
Video Games
Word Games

Life Events

Ballet
Bars
Concerts
Dancehalls
Music Festivals
Nightclubs
Parties
Plays
Theatre

TV

TV Comedies
TV Game Shows
TV Reality Shows
TV Talk Shows

Movies

Action Movies
Animated Movies
Anime Movies
Bollywood Movies
Comedy Movies
Documentary Movies
Drama Movies
Fantasy Movies
Horror Movies
Musical Theater
Science Fiction Movies
Thriller Movies

Music

Blues Music
Classical Music
Country Music
Dance Music
Electronic
Gospel
Heavy Metal Music
Hip Hop Music
Jazz Music
Music Videos
Pop Music
Rhythm & Blues Music
Rock Music
Soul Music

Reading

Comics
E-books
Fiction Books
Literature
Magazine
Manga
Mystery Fiction
Newspaper
Non-fiction Books
Romance Novels

Shopping & fashion

Advertising

Agriculture

Aviation

Banking

Investment Banking
Online Banking
Retail Banking

Business

Construction

Design

Fashion Design
Graphic Design
Interior Design

Economics

Engineering

Entrepreneurship

Health Care

Higher Education

Management

Marketing

Nursing

Fashion Accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount Stores
Luxury Goods
Online Shopping
Shopping Malls

Family & relationships

Family
Fatherhood
Motherhood
Friendship
Dating
Marriage
Weddings
Parenting

Business & industry

Advertising

Agriculture

Aviation

Banking

Investment Banking
Online Banking
Retail Banking

Business

Construction

Design

Fashion Design
Graphic Design
Interior Design

Economics

Engineering

Entrepreneurship

Health Care

Higher Education

Management

Marketing

Nursing

Online

Digital Marketing
Display Marketing
Email marketing
Online Advertising
SEO
Social Media
Social Media Marketing
Web Design
Web Development
Web Hosting

Personal Finance

Credit Cards
Insurance
Investment
Mortgage Loans

Real Estate

Retail

Sales

Science

Small Business

Technology

Consumer Electronics

Audio Equipment
Camcorders & Cameras
eBook readers
GPS devices
Game consoles
Mobile Phones
Portable Media Players
Projectors
Smartphones
Television

Computer

Computer Memory
Computer Monitors
Computer Processors
Computer Servers
Desktop Computers
Free Software
Hard Drives
Network Storage
Software
Tablet Computers

Food & drink

Alcoholic Beverages

Beer
Distilled Beverage
Wine

Cooking

Baking
Recipes

Cuisine

Chinese Cuisine
French Cuisine
German Cuisine
Greek Cuisine
Indian Cuisine
Italian Cuisine
Japanese Cuisine
Korean Cuisine
Latin American Cuisine
Mexican Cuisine
Middle Eastern Cuisine
Spanish Cuisine
Thai Cuisine
Vietnamese Cuisine

Beverages

Coffee
Energy Drinks
Juice
Soft Drinks
Tea

Food

BBQ
Chocolate
Desserts
Fast Food
Organic Food
Pizza
Seafood
Veganism
Vegetarianism

Restaurant

Coffeehouses
Diners
Fast Casual Restaurants
Fast Food Restaurants

Custom audiences

Website traffic

Create a list of people who visit your website or view specific web pages (Max: 180 Days) or specific web pages ( Max: 180 Days).


Anyone who visits your website
People who visit specific web pages
People visiting specific web pages but not others
People who haven't visited in a certain amount of time

Based on time spent on your website
Custom Combination

Customer file

Use a customer file to match your customers with people on Facebook and create an audience from the matches.


Email
Phone
Mobile Advertiser ID
First Name
Last Name
Zip Code
City
State/Province

Country
Date of Birth
Year of Birth
Gender
Age
Facebook APP User ID
Facebook Page User ID

Engagement on Facebook

Create a list of people who have engaged with your content on Facebook.


Video Views
People who viewed 25%, 505. 75%, 95%.
Lead Ads [Max: 90 Days]
Anyone who opened this form
People who openede but didn't submit form

People who opened and submitted form
Canvas [Max: 365 Days]
People who opened this Canvas
People who clicked any links in this Canvas
Link Sharing [Max: 30 Days]

Lookalike audience

Find new people on Facebook who are similar to your most valuable audiences.


Source Custom Audience

Audience Size [1-10% of Country]

Country

App activity

Create a list of people who have taken a specific action in your app or game.


Action Taken

Action Not Taken

Behaviors

Automotive

Motorcycle
Purchases ˙New and Used)
New Vehicle buyers (Near Market)
Style [10+ Vehicle Types]
New vehicle Shoppers (In market)
Make [30+ Auto Manufactures]
New Vehicle Shoppers ˙(Max in market)
All
Owners
Aftermarket
Purchased [0-48+Months Ago]
Style [10+ Vehicle Types]
Vehicle Age [0-20+ Years]
Vehicle Price [Less than $20k-$75k+]
Purchase Type
Vehicle Price
Buy New (In or Near Market)
Buy New or used (In or Near Market)
Buy used (In Market)
Lease (In Market)
Used vehicle buyers [10+Vehicle Types]

Mobile device user

All Mobile Devices by Brand [20+ Manufacturers]
All Mobile Devices by OS
All Mobile Devices
All Android Devices
All Ios Devices

Smarphones & Tablets
Windows Phone
Feature Devices
Network Connection 2G, 3G & 4G Wifi Connection New Smartphone & Tablet

Smartphone Owners

Digital activities

Operating System Used
Canvas Gaming
Average Engagement [0/7 days-7/7days]
Played [Yesterday-Last 14 days]
Console Gamers
Event Creators
FB Payments [All, Higher than Average, Recent]
FB Page Admins
Internet Browser Used [Chrome, Firefox, IE, Opera, Safari]
Windows 7, 8, Vista, XP
Mac OS X
Photo Uploaders
Primary Email Domain [AOL, Apple, Gmail, Hotmail, MSN, Yahoo]
Small Business Owners
Techology Adopters (Early & Late)

Charitable donations

All Charitable Donations
Animal Welfare
Arts & Culture
Cancer Cause
Children's Causes
World Relief

More categories

Facebook Categories
Affinity for High Value Good (India)

Job role

Corporate Executives
Financial Professionals
Farmers

Seasonal & events

Baseball
College Football
Cricket
Fall Football
Professional Football
Rugby

Financial

Financial

Credit union Member
National Bank Customers
Regional Bank Customers

Investments

Full-Service Investors
High Likely Investors

Cards

High End Department Store Cards
Premium Credit Cards
Primarily Cash
Primarily Credit Cards
Travel & Entertainment Cards

Independent Investors

Likely Investors
Personal Investments
Real Estate Investments
Semi-Independent Investors

Spending Methods

1-9 Lines of Credit
Active Credit Card User
Any Card Type
Bank Cards
Debit Card
Gas, Department & Retail Store

Travel

All Frequent Travelers
Business Travelers (US & International)
Casino Vacations
Commuters
Cruises
Currently Traveling
Family Vacations
Frequent International Travelers
Frequent Flyers
Leisure Travelers
Personal Travelers ( US & International)
Returned from Trip [1 Week, 2 Weeks Ago]
Timeshares
Used Travel App [2 Weeks, 1 Month]

Business to business

Company Size [Under 10 - 5,000 Employees]
Industry
Agriculture
Business Services
Construction
Consumer Services
Cultural & Recreation
Education
Finance
Government
Healthcare
Hospitality & Travel
Insurance
Legal
Logistics & Transportation
Manufacturing
Media & Internet
Real Estate
Restaurant
Retail
Telecommunications
Wholesale Trade
Seniority
Executive / C-Suite
Mid-Management

Expats

All
Argentina
Australia
Austria
Bangladesh
Brazil
Cameroon
Canada
Chile
China
Colombia
Egypt
Ethiopia
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Pakistan
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Senegal
Serbia
Singapore
South Africa
South Korea
Spain
Switzerland
Turkey
UAE
UK
USA
Venezuela
Vietnam

Residential profiles

Length of Residence [<1 - 6+ years]
Likely to Move
New Movers
Recent Home Buyer
Recent Mortgage Borrower

Purchase behavior

Business Purchase

Business Marketing
Maintenance, repair & Operations

Buyer Profiles

Coupon Users
DIYers
Fashionistas
Foodies
Gadget Enthusiasts
Gamers
Green Living
Healthy & Fit
Outdoor Enthusiasts
Shoppers
Skiing, Golfing & Boating
Spa Enthausiasts
Sportsmen
Trend Homemakers
Clothing
Men's
Women's
Seasonal

Food & Drink

Alcoholic Bevarages
Bakery
Beverages
Cereal
Childern's Food
Condiments & Dressing
Cooking Supplies
Dairy & Eggs
Fresh & Healthy
Frozen Food
Grocery Shopper Type
Health Food
Home Cooking & Grilling
Meat & Seafood
Soup
Sweets & Snacks
Vegetarian

Health & Beauty

Allergy Relief
Antiperspirants & Deodorants
Beauty Products & Accessories
Cosmetics
Cough & Cold Relief
Fragrance
Hair Care
Health & Wellness Buyers
Men's Grooming
Oral Care
Over-the-counter Medication
Pain Relief
Skin Care
Sun Care
Vitamins & Supplements
Home & Garden
Entertaining
Home Improvement
Home Renovation
Organization
Tools
Household Products
Cleaning Supplies
Food Storage
Green Cleaners & Supplies
Laundry Supplies
Kids Products
Baby Care
Baby Toys
Children's Products

Pet Products

Cat Food & Products
Cat Owners
Cat Products
Dog Food & Products
Dog Owners
Dog Products
Other Pet Products
Pet Care Products
Pet Products

Purchase Habits

Above Average Spending
Offline Buyers
Online Buyers
Purchase Types
Appliances & Accessories
Arts & Crafts
Baby Products
Beauty Accessories
Books
Children's Apparel
Collectibles
Consumer Electronic Buyers
Cosmetics
Electronics
Gift Products
High-end Home Decor
Home Furnishings
Home Office
Low-end Home Decor
Men's Apparel
Music & Videos
Restaurant
Senior Products
Shoes
Small & Home Office Products
Software
Speciality Foods & Gifts
Sports & Outdoors
Tools & Electronics
Toys
Travel Supplies
Upscale Travel & Services
Women's Apparel

Sports & Outdoors

Cycling
Fishing
Fitness
Golf & Tennis
Hiking & Camping
Hunting
Running
Winter Sports
Store Types
Department Stores
Discount Department Stores
Gift Shoppers
Gyms & Fitness Clubs
High-end Retail
Low-end Department Stores
Luxury Store

Subscription Services

Auto Insurance Online
Higher Education
Mortgage Online
Prepaid Debit Cards
Satellite TV

Technology

Kindle eReader
Use an eReader

Download